Introduction
Our Media Advocacy Campaign aims to connect those who desire to participate in outdoor recreation activities but have been unable to due to financial or knowledge base limitations. By creating a website platform as the foundation of this media campaign, we were able to branch out into different sections to create a larger impact for creating a welcoming environment for all. Using our collected data (surveys), we created community-informed programming events to help reduce barriers to outdoor activities. Through our social media outreach branch, we seek to connect with our target audience and inform them about the programming events while building an online community. We acknowledge the need for financial support for this campaign to be successful; therefore, our merchandise web store could help support funding for our campaign.
Our campaign is hypothetical in which all foundations: website, social media handles, registration for events, and merchandise are samples, but can be activated to launch.
https://emmad2021.wixsite.com/outdooraccessmac
